Artificial Intelligence today is creating a buzz, disrupting how industries function. Dozens of tools like ChatGPT are revolutionizing how technology can be leveraged to increase efficiencies. Thus, AI has become the future of decision-making and fundamental for all computer learning as it has touched and transformed numerous industries and businesses.
No wonder the AI market size is expected to grow by over 120% yearly. The events industry, too, has observed much growth in its efficiency and effectiveness due to AI. Read ahead to learn how event technology can benefit from AI assistance and how you can leverage it to enhance your events.
First, let’s begin by understanding AI.
What is AI?
AI, or Artificial Intelligence, is the simulation of human intelligence and other cognitive skills, such as learning, creativity, self-correction, and reasoning, by computer systems. It creates and applies specific machine learning algorithms built into dynamic computing environments and learns from experience via algorithmic training and iterative processing.
Since AI allows computers to absorb information like humans at significantly faster speeds with more extraordinary data processing powers, it has become an effective solution for any activity or process requiring intelligent and quick decision-making.
Today, AI can answer all kinds of questions, provide unique solutions to problems, make near-accurate predictions for organizational and industrial trends, and even offer strategic suggestions, making it more valuable to businesses and the modern economy than ever.
How Does AI Work?
AI works by combining its intuitive processing algorithms with large data sets. Its machine learning system then analyzes the data and behavior patterns to manipulate the algorithms accordingly. AI’s function consists of five steps.
- Input: An engineer captures all the relevant data for the AI to function and defines the context of the data along with the desired outcome. This data can be text input, images, speech, etc.
- Processing: AI takes the data and decides how to act on it. It analyzes pre-programmed data and uses learned trends and behaviors to identify similar behavioral patterns in the new input data.
- Outcome prediction: After processing, the AI system predicts the data’s outcomes and determines if the data set and its predictions are a success or a failure.
- Modification: In the case of failure, the AI system learns from its mistakes and repeats the operation differently. It may also change the algorithms’ rules to fit the alterations in the data set.
- Evaluation: After finishing the task, AI technology analyzes the data to make predictions and deductions. It may also provide valuable feedback before rerunning its algorithms.
This process can also be applied to real-time data to gain instantaneous insights based on how advanced your AI systems and computing powers are.
What are the Benefits of AI in the Events Industry?
AI can automate manual and repetitive processes and make them more efficient, such as:
- Discovering the best fits for in-person event venues
- Acquiring and retaining attendees, sponsors, and exhibitors
- Locating and connecting with the right vendors
- Supporting event registrations
- Sending attendee reminders
- Sharing event updates
- Gathering event ROI data
Leveraging Data for a Better Event Experience
AI tools can compile valuable insights from the participants’ shared profiles, including their interests, social media data, demographic information, event interactions and behavior, and other metrics to:
- personalize the event experience
- provide better event recommendations
- curate session agendas
- send custom messages to different audiences
- increase event engagement
Creating Niche Events
By gathering data on potential attendees, AI can allow event planners to create niche events, target the right audience, better cater to attendee needs, and drive more robust event marketing campaigns and social media strategies.
AI-powered facial recognition can facilitate easy event check-ins by automatically matching the attendees’ faces to their tickets to identify them quickly and securely. This prevents check-in hassles such as lost tickets and streamlines the attendee experience.
Along with facial recognition, biometric scanning during registration can enhance event security and reduce human oversight, creating safer events participants can trust.
Eliminating Language Barriers
Translation apps powered by AI can eliminate language barriers during events by facilitating real-time translation and providing closed-captioning in multiple languages.
Ensuring Content Accuracy
AI can help assess the quality of event content, such as presentations, collateral, videos, etc. AI tools can also help fact-check and analyze the content to ensure it is correct.
AI can maximize networking opportunities and foster meaningful conversations at the event by connecting audiences to like-minded individuals. For example, with 6Connex’s AI Matchmaking tool, event planners can leverage attendee data to recommend relevant matches and facilitate better networking and engagement opportunities.
With anticipatory computing, AI can notify event planning teams about potential problems before they happen, such as when a coffee station might run out of cups or a booth out of product samples, etc.
AI can further help event planners streamline and enhance event processes and facilitate faster decision-making by reducing the labor and costs of finding the right person for specific tasks. For instance, an automated kiosk with biometric/facial I.D. check-in will only need one or two team members to manage, rather than multiple booths and tables with several temporary staff.
How Can You Leverage AI to Enhance Events?
Here are a few ways to capitalize on the power of AI and upgrade your future events:
AI Chatbots have a seamless interface and facilitate a quick and easy chat-driven conversation using AI-programmed responses. Using AI Chatbots, attendees can ask FAQs such as:
- What is the session or event agenda?
- When is the next keynote?
- Who are the main speakers/sponsors of the event?
- Where is the nearest food court/café/washroom, etc.?
Chatbots have a negligible learning curve for the audience and require no website logins or downloads. This allows for more efficient communication and onsite event management. In addition, chatbots are:
- scalable to any event size
- accessible as add-ons to websites and common social media apps
- online 24X7 without extra personnel for management
- consistent and instantaneous in their event-specific responses
- ideal support before, during, and post-event
Soon, chatbots will be able to analyze the attendees’ likes and dislikes and guide them, customizing event schedules to give attendees the best possible experience.
Using Chatbots, AI can also conduct polls and surveys in real-time throughout the event, helping event planners acquire immediate and accurate attendee feedback. Using this data, planners can gauge the attendee experience and satisfaction levels and improve future events.
AI can help immensely if you host a multifaceted event with multiple peripheral meetings, breakout sessions, and webinars. An AI-powered matchmaking engine can recommend the most appropriate activities by analyzing participants’ event behavior and other accessible data.
It can also combine network science with attendee data to create customized lists of matches tailored to everyone’s needs and suggest teams of individuals for collaboration. The keywords embedded in the participants’ profiles or in-event actions help the program carefully select people with complementary interests and backgrounds to jumpstart valuable conversations. Thus, attendees overcome the random nature of large events and ensure they make the most of them.
6Connex Can Help!
Virtual event platforms like 6Connex offer AI Matchmaking to analyze each attendee’s data, helping them find people with whom they should communicate and cultivating organic and long-term connections.
How does AI matchmaking gather data?
6Connex’s AI Matchmaking learns from the audiences’ interactions in virtual venues to determine their content and networking fits, including meeting room visits, content views, and interactions during live sessions.
It also leverages data from the registration process. It combines it with existing attendee information from past events as well as analyzes other vital information such as attendees’ social media, career experience, geographical location, and interactions within the event platform (chats, messages, comments, etc.).
What happens with the data?
All data is directly streamed to 6Connex’s AI-powered tracker in real-time. Based on this information, 6Connex finds other participants with similar event interactions. It provides attendees with curated recommendations on which event sessions and environments to attend, which sponsor or company websites to visit, and which content to consider.
Such real-time personalized recommendations can help attendees better plan their event agendas, reduce search time, improve engagement, and enjoy exciting event experiences — ultimately driving event ROI.
Attendees can also complete a form about their likes and dislikes and other important information before the event. Event planners can feed this data to AI programs and connect the attendees to the companies and booths that best match their profiles. Moreover, with 6Connex, event planners can offer these matchmaking recommendations as on-demand resources to audiences after the live events.
Tip: Consider advertising the matchmaking feature in the event’s promotional materials to drive awareness and usage. You can also place matchmaking calls-to-action around the virtual environment to maximize this feature’s utilization.
What Other AI-Driven Features Does 6Connex Offer?
Unveiling the 6Connex Content Hub! The 6Connex Content Hub is a pioneering feature in the virtual event space, being the first of its kind to employ artificial intelligence for content suggestion, aiming to enrich the digital venue experience for all participants.
Through a dynamic system that leverages data from every stage of participant engagement, personalized recommendations are provided by the 6Connex Content Hub. Users have the opportunity to delve into and absorb relevant content that has been tailored to match their interests, activities, and overall experience within the venue. This innovative feature is not just advantageous for attendees, but it also offers invaluable data to organizers and sponsors about attendee behavior and preferences. This crucial information aids in the shaping of future content and the development of targeted communication tactics.
Being a key component of the 6Connex Event AI, the Content Hub puts user engagement and content consumption at its core. Its design is intended to drive user interaction and content absorption, with a steadfast objective of preserving participant curiosity and encouraging continued exploration.
If your attendees are in a virtual booth or a waiting room before a session, they may require engaging content to keep their attention. A lack of captivating content could lead to an increased chance of participant attrition, leading to potential data loss on engagement metrics, which are vital for sponsor reporting.
With our Content Hub, participants are able to navigate, view, and engage with the content that resonates with them the most. It is crucial that attendees have access to personalized content at all times to keep them attentive and engaged.
Some Content Hub features are:
- Live-day content: Custom content suggestions are influenced by registration criteria, preference tags, attendee activity, and attendees-matched users.
- Immediate event influence: This includes the feature to design and incorporate custom questions in registration forms.
- Focused and account-centric recommendations: Enables the use of Preference Tags to update profile data for targeted recommendations.
- Simple launch: Attendees have the ease of accessing content directly from the navigation bar.
- Boosted engagement: Participants have the freedom to categorize and filter their recommendations to customize the content sequence, considering localization, time slots, and permissions.
- Fresh content: Attendee recommendations are dynamic and personalized, refreshing daily or even more frequently, based on the event configurations.
How Does AI Improve Event ROI?
AI-driven personalization can play a vital role in the buyer’s journey. Connecting the attendee’s event data with deep learning processes enables event marketers to map the buyers’ journeys and provide relevant prescriptive recommendations.
By infusing AI into the event marketing process, marketers can gain valuable information, including real-time event feedback, to help measure the effectiveness of current event strategies. Event marketers can also learn how to enhance events to deliver more value and impact to prospects, customers, and stakeholders.
First-party data is considered more reliable as it eliminates the privacy concerns associated with second and third-party data. Marketers can leverage first-party data from quizzes, surveys, polls, registration forms, and other attendee interactions at events.
By mapping the buyer’s journey for event attendees using AI, event marketers can determine which event behaviors were the most impactful. They can also further leverage AI in event tools to provide recommendations that drive the most impactful behaviors.
AI algorithms can improve access to first-party user data (interests, career paths, willingness to network, etc.) and other behavioral information, which can help brands better relate to buyers, determine event ROI, and identify the event types and factors that contributed most to closed deals and pipeline acceleration.
With suitable algorithms, event marketers can examine the conversion rates of qualified leads, the quality of attendees, a prospect’s stage in the buyer’s journey after the event, and much more.
AI can also collect customer journey data and holistic event data to create ROI attribution models.
What Role Does an AI-Powered Event Platform Play in Driving ROI?
An AI-powered event management platform has access to historical data. It can enrich its data set to effectively provide tailored content recommendations and an ideal event experience to the attendees driven by their direct feedback.
End-to-end AI-driven event management platforms like 6Connex can help you enhance strategies for planning and hosting events utilizing data and personalizing the content and event experience for audiences to allow you to accelerate growth.
Over time, such platforms can enrich the attendees’ event experiences by delivering intuitive content through AI-built contextualized data catalogs.
In addition, integrating AI into the event platform allows you to standardize the sources from which to collect the relevant data, including previous event interactions, attendee social profiles, registration forms, and in-event surveys and polls.
With this, you can achieve a new level of sophistication in developing strategies to best connect with audiences. You can even forecast the success and effectiveness of event portfolios with more accuracy and reliability.
What Should You Know Before Using AI in Events?
Here are some points to remember when leveraging AI for your events:
- AI tools can give you quick and precise information but can only draw upon the information they are fed.
- AI and machine learning tools are programmed by humans, built and modeled in a specific manner, and taught to think in a certain way. This creates the possibility of specific errors and biases in the technology.
- The possibility of AI violating individuals’ privacy to gain the necessary data also exists. Due to these factors, you must ensure the data you gather from your audiences is accurate and obtained securely and ethically.
- While AI can provide personalized recommendations to attendees to elevate their overall event experience, you need a diverse and extensive breadth of data to make unbiased and reliable predictions.
Hence, you must gather as much relevant attendee data as possible before, during, and after the event. This can take the form of feedback, surveys, polls, event registrations over time, website and social media analytics, biometric data, pass purchases, etc.
What Will Be the Future of AI and Events?
AI has radically disrupted the global event landscape. It has allowed attendees to fully benefit from their interactions and enabled event managers to drive and measure their events’ success in new ways. By providing numerous possibilities for improving attendee experience and engagement on various levels, this technology has made events a critical touchpoint for marketers.
Soon, we can expect AI to facilitate a more immersive and personalized event experience for the audiences, with more gamification, interactive tools, and possibly even VR activations. Organizers can upgrade their event management by making acute decisions backed by data and outpace their competitors in the long term.
Discover how 6Connex’s AI and machine learning, combined with its unified platform Eventory, can help you build and host successful events, analyze their effectiveness, and drive event ROI by requesting a virtual event platform demo today.
Webinar Alert: Raising the Bar for Sustainable Events with MUSE — Let’s Go Green Together!
Join us on June 27th at 10 a.m. CST for our webinar “Raising the Bar: Achieving Sustainable Events through Innovative Technologies and Expert Insights.” co-hosted with MUSE. Learn from event sustainability gurus as they share tips on reducing carbon footprints and creating events that make Mother Nature proud. Don’t miss out on this industry leading, eco-friendly event!