Modern-day New Year’s Eve traditions usually include silver and gold confetti, champagne toasts, disco balls, countdowns, and a classic rendition of “Auld Lang Syne.” However, celebrating the end of one trip around the sun and the start of another is actually a time-honored tradition that stretches back to ancient days…

If it’s your job to plan or organize events, you’ve likely realized that strategies for social media can augment event press and marketing, lead generation, and more. Indeed, no matter whether an event is in-person, in a virtual venue, or a combination of the two (hybrid events), social media can…

Calculating event ticket prices is one of the vital steps in event planning. Setting the prices too high may cause a lack of attendees, and setting them too low won’t let you reach the break-even point of the event. Every event organizer should learn the gentle art of balancing the price of the ticket between the budget and VIP solution. …

When it comes to sales strategies, one of the most crucial elements is lead generation. When building your sales funnel, you need to capture as many leads as possible to ensure a stronger bottom line. While there are tons of lead generation strategies, one of the most reliable is event…

As a non-profit organization, gala fundraisers are your bread and butter to help you get more backers excited about your cause. However, hosting an in-person event is still risky, and comes with many overhead costs. Fortunately, event technology has come a long way in the past few years, and it’s now possible to host a virtual gala instead. Planning an online gala can seem daunting if you’re new to the virtual…

While many companies have returned to planning in-person events, the environmental benefits of using a virtual event platform are capturing headlines, and the opportunity for the pharmaceutical industry in particular to host events using a virtual venue continues to grow. In 2014, healthcare contributed 4.4% of the world’s carbon footprint…

Remote work is no longer an exception but the norm. Although many people like working from home, with myriad benefits, remote and hybrid work arrangements aren’t without their challenges. For example, some employees thrive and are more productive when around others in person, and several employers report it can be…

You can’t talk about an in-person, hybrid, or virtual event without also talking about your budget. There are a huge variety of factors for which you need to account including the booth, the collateral, the swag, travel, and more. Thankfully, it’s possible to host events in a way that accomplishes…

Video conference software has become mainstream in the modern business as more and more companies rely on remote workers. Yet even for those who have returned to in-person models, or never sent their employees home during the pandemic, video conferencing software still provides an excellent opportunity to create better training…